Privacy Policy

Last updated: August 11, 2025

Introduction

Aphrodite Aesthetics Staffordshire (“we”, “our”, or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy and Cookie Policy explains how we collect, use, store, and protect your personal data when you visit our website at aphroditeaestheticsstaffordshire.co.uk or use our services.

We are the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us using the details provided at the end of this document.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Contact Form Information:

  • First name and last name
  • Phone number
  • Email address
  • Comments and enquiry details

Other Information You May Provide:

  • Information when you contact us by phone, email, or through our contact form
  • Details about your aesthetic treatment interests and requirements
  • Appointment booking information
  • Communication preferences

Information We Collect Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address and location data
  • Browser type and version
  • Device information
  • Pages visited and time spent on our site
  • Referring website information
  • Cookie and similar technology data

How We Use Your Information

We use your personal information for the following purposes:

Service Delivery:

  • Responding to your enquiries and contact form submissions
  • Providing information about our aesthetic treatments and services
  • Scheduling and managing appointments
  • Delivering customer service and support

Communication:

  • Sending you relevant information about our services
  • Following up on enquiries and appointments
  • Providing treatment aftercare information
  • Sending important updates about our services

Business Operations:

  • Improving our website and services
  • Analyzing website usage and performance
  • Ensuring website security and preventing fraud
  • Complying with legal obligations

Marketing (with your consent):

  • Sending promotional emails about our services and special offers
  • Providing information about new treatments and services

Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: When you provide consent for marketing communications or cookies
  • Legitimate Interests: For business operations, website improvement, and security
  • Contract: To fulfill our obligations when providing services to you
  • Legal Obligation: To comply with applicable laws and regulations

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers:

  • Website hosting and maintenance providers
  • Email marketing platforms (if you consent to marketing)
  • Payment processing services
  • IT support and security services

Legal Requirements:

  • When required by law or legal process
  • To protect our rights, property, or safety
  • In connection with any legal proceedings

All third-party service providers are bound by confidentiality agreements and are only permitted to use your data for the specific purposes we authorize.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

  • Contact form enquiries: 3 years from last contact
  • Customer records: 7 years for tax and legal compliance
  • Marketing consent records: Until consent is withdrawn
  • Website analytics data: 26 months maximum

Your Rights

Under UK data protection law, you have the following rights:

Access: Request a copy of the personal data we hold about you Rectification: Request correction of inaccurate or incomplete data Erasure: Request deletion of your personal data in certain circumstances Restriction: Request limitation of processing in certain situations Portability: Request transfer of your data in a structured format Objection: Object to processing based on legitimate interests Withdraw Consent: Withdraw consent for marketing or cookies at any time

To exercise any of these rights, please contact us using the details provided below. We will respond within one month of receiving your request.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure data transmission (SSL encryption)
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection
  • Secure data storage and backup procedures

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better browsing experience and allow us to analyze how our website is used.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms.

Analytics Cookies: We use analytics software (a WordPress plugin) to understand how visitors interact with our website. This data is collected and stored locally on our website servers and is not shared with or stored by third-party analytics services. This helps us improve our website performance and user experience.

Marketing Cookies (if applicable): These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites.

Managing Cookies

You can control and manage cookies in various ways:

Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or alert you when cookies are being sent.

Opt-out Links: Our analytics data is collected and processed locally through our WordPress website and does not involve third-party analytics services.

Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

Children’s Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information promptly.

International Transfers

We primarily process your data within the UK. If we need to transfer your data outside the UK, we will ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection law.

Changes to This Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post any changes on this page and update the “Last updated” date at the top of this policy. For significant changes, we may provide additional notice through email or website notifications.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy and Cookie Policy or our data practices, please contact us:

Aphrodite Aesthetics Staffordshire

Email: paula@aphroditeaestheticsstaffordshire.co.uk
Phone: 0759 252 9543
Website: aphroditeaestheticsstaffordshire.co.uk

Complaints

If you believe we have not handled your personal data in accordance with this policy or data protection law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Website: https://ico.org.uk/
Phone: 0303 123 1113

This policy is designed to comply with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.